A great positioning video is really about identifying what makes you different from the competition. Here we identify Carl’s unique strengths as a speaker coach – his broadcast background and his story of overcoming stuttering.
Sometimes you want more than just a reel of you speaking. Other times you want to jazz your speaker clips up with some very smart positioning information aimed directly at the meeting planner.
What kind of business owner would I be if I didn’t walk my talk? Notice how my positioning in this video differs from Carl Richards despite the fact that we offer many of the same services. You can visit my speaker website to see how how I’ve used other videos and photos shot in our studio.
Like many people in the coaching and spiritual realm, Anja has a valuable but challenging business to explain. She also has a wonderful and complicated story. We spent time to make sure we came up with clear and powerful messaging to describe what she does, as well as condensing her story to a few sentences while losing none of its power.
We did this video before we had our own physical studio. Lisa is a respected coach and is building a great name for herself as a speaker. We were able to take pre-existing clips of her speaking that were taken by outside sources and create a professional wrap-around that allows her to project a professional and polished image.